See acast.com/privacy for more information. Whats more, 53% prefer to buy products from companies that advertise on their favorite podcasts. Becca and Tanya are hanging out in the O.R. If youre having trouble landing a sponsor, consider offering a free plug. orders of magnitude greater than what we see today. Do them right and your podcast sponsorships can increase your podcasts value. You know your audience better than anybody. industry tasked with removing carbon dioxide from the The proposal would include their podcast media kit, partnership ideas, and why they think the partnership would be profitable. Finding your people This resource will help you determine what CPM is appropriate to charge advertisers. And we have a lot to cover from pet birthdays to pet peeves! Each episode of our podcast is 30-45 minutes long. For more B2B podcasting insights, subscribe toB2B GrowthonApple Podcasts,Spotify,or wherever you listen to podcasts. Manypodcast hosting platformsroll creation, promotion, and monetization into one. You will NOT believe what went down! Million Dollar Scrubbing with Tracy Tutor. Follow us on Instagram and Twitter: @CandiceKayla Also, the dangers of comparing yourself to others. available on February 7, 2023. tour of the evolution of direct air captures use to scrub the Pivoting to be known for something completely different Ed best-selling author of The Bushmans Lair. It seems Becca and Tanya are on different sides of the soap aisle, and its time to figure out whos the gross one here! Sponsors can also send proposals to podcasters. -Please goto www.podsurvey.com/challenged so can learn more about you and you can enter to win a $100 Amazon gift card! (Unless youre so rich youre just sponsoring podcasters out of the goodness of your heart.). When someone asks us how to get podcast sponsors, this is the first piece of advice we give because its that important. Plus the age old debate about hot dogs. The best Podcast API to search all podcasts and episodes. direct air capture technologypulling carbon dioxide out of the We HAVE to discuss that true modern woman moment! Listen in as they tell the inside stories of how cinema and television history was made from a fly-on-the-wall perspective you've never heard. Follow their social media accounts, join their email list, and give them a public compliment on Twitter. Thats because we believe in the power ofcontent-based networking. And, Tanya shares some extremely intimate details from her Valentines Day! But when you reach out to potential sponsors who sell Mac products, show photos of Macs. I also included the site stats: Becca will be talking about her weekend and Tanya doesnt care and switches the subject to herself every time. Consider what your potential sponsor might benefit from most and make aligning suggestions. Its also a good place to drop some names of popular people who have been on your show or you know listen to your show. If theyre sponsored by a budgeting software tool, for instance, you could approach a different budgeting tool. Keep your persona document close so you can add to it over time as you learn more. Its a podcast that aims to offer information and advice to entrepreneurs looking to leverage new technologies and tools. Podbeanoffers a self-serve advertising option. Its all just too much Tanya and not enough Becca. As the host of a podcast, you have a special relationship with your listeners. emerging set of DAC solutions at the demonstration stage with While its possible to run ads for multiple sponsors during the same episode, most podcast pros find this to be a bad idea. Are we getting rushed into Christmas?? Regardless of the pricing model you choose, dont forget to protect yourself with the relevant legal documentation. Since we startedB2B Growth, weve generated over $4m in revenue. (I dont have Facebook so I cant be in that group but the stories you share about Scrubber interactions are always so touching). Use these five tips to land your first deal. It might also help to ask other podcasters in your niche what they charge for sponsorships. Let them know theyre welcome to contact you any time. After first gaining notoriety on Season 19 and 20 of The Bachelor, Becca is now on a Dr. Pepper fueled journey to see as much of the world as she can, go on adventures with her friends and family, and find the best shows that TV has to offer. You may find it challenging to get paying sponsors without a history of results, especially if they want a clear idea of how much traffic youll send to their website and how well that traffic will convert. Scrub in each week with Becca Tilley and her BFF Tanya Rad as they fangirl over their favorite shows, work through boy troubles, and hang out with the biggest celebrity guests. Youll never believe the role Tracy played in Tanyas love life and how her house played matchmaker! While theres no Tinder for podcasters and sponsors yet, there are some tried and true techniques that we recommend. The Battle Buddy Foundation: https://www.tbbf.org/ You could also see if their contact info is in the show description. They certainly wont follow your directions in two or more ads. You could ask your current customers/listeners about the podcasts they follow. A custom agreement is one in which the podcaster suggests a flat rate and the sponsor agrees, negotiates, or declines. But Becca feels like she lost her mojo what can we do?? Becca reminds us of the importance of having a plan before a plan, and might have sent Tanya down a spiral of home defense. Id love to schedule a time to talk more about what a partnership might look like. intersection of climate science, energy technology, and public And Tanya fills us in on her wild weekend in New York on the promotional tour for The Sunshine Mind! Tanya and Becca help us find out how to get the glow and why you might have to banish phones from your bedroom! The New York Times, co-author of But of course, dont forget to be friendly, open-minded, and authentic. The CPA model is measured by the sponsor, usually via a unique discount code or referral link. Podcast partnerships are a win-win solution. Your persona should include demographic information, a short description of the listener, and most importantly, what they want. They may even reap reputational benefits. And, Becca and Tanya dive deep into Kelsea Ballerinis break-up and you wont believe the secrets that get revealed! But Becca feels like she lost her mojo what can we do? See omnystudio.com/listener for privacy information. The Greys Anatomy sendoff for Ellen Pompeo has arrived and we are NOT happy. The CPA arrangement gives you more flexibility in how and when you promote a product. In fact, your listeners may appreciate you more if you make them aware of lesser known companies who sell great products. Scott T Eagleson and Nick Confuorto, Belco Technologies Corporation Bjornar Pedersen ETM AS Download Complete Article Viewed : 4879 Article Summary On the flip side, sponsors can use the podcasts highly-engaged, ready-made audience to expand their reach. Hosted by Gerrad Hall. This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages. It is a great, free way to engage the podcast community and increase the visibility of your podcasts. If you are a podcaster, the best way to manage your podcasts on Listen Notes is by claiming your Listen Notes The most important part of sponsorship is finding sponsors that fit your niche. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Those with a bit more experience or a unique selling proposition could expect up to $40 or $50, or higher. Yauhen has experience speaking at niche conferences where he enjoys sharing his expertise with other curious marketers. They dont want to sit through content that doesnt satisfy their wants and needs. We need a crash cart! And,, Would you join a Scrubbing In sorority?? We need a crash cart! Becca and Tanya compare their VERY different experiences with Greek life and another piece of the Tanya puzzle falls into place. Or, they could show as display ads throughout the blog. It seems Tanya has been putting more energy into a fake friendship You have been a true light in my life, and all the Scrubbers sound amazing! Its Scrubbing In with Becca Tilley and Tanya Rad, on iHeartRadio or wherever you listen to podcasts. Heres how to write a podcast sponsorship proposal capable of landing you lucrative deals. This introduction should tell the reader who you are and what you do. See acast.com/privacy for more information. In other cases, theyll give you some talking points to cover. Find out why Becca had to mute one of her favorite influencers. have persevered in the face of many obstacles to provide us with Pulp was not made for serious drama, if thats your thing, you might be looking for Bald Move Prestige. is also a highly experienced public speaker, and his op-eds have Consider working with a brand for free for a short time as a proof-of-concept. Scrub in each week with Becca Tilley and her BFF Tanya Rad as they fangirl over their favorite shows, work through boy troubles, and hang out with the biggest celebrity guests. Coping With A Public-Facing Life with Becca Tilley, In This Episode You Will Learn About: Simply put: why should a brand advertise with you? This website uses the following additional cookies: (List the cookies that you are using on the website here. beccatilley.com We break down everything we know about the Harry Styles and Olivia Wilde split. Depending on the size of your mailing list, advertisers could definitely be interested in gaining exposure through your newsletter. Listen to Scrubbing In with Becca Tilley & Tanya Rad on Spotify. When your favorite show ends, were just getting started. Why? Some pay based on how many sales are generated from a podcast ad. 514 posts. Because partnering with the wrong brand puts you at serious risk of advertising a product that your listeners just arent interested in. You could sell ad space on the blog in a couple of different forms. Its like hanging out with your best friends, all from the comfort of the OR! Now that weve got the big question out of the way, heres what else were tackling: Although its not as easy to get started in asFacebook or Google advertising, podcast sponsorship can be extremely lucrative. Just because a potential sponsor doesnt respond to your pitch doesnt mean you should abandon all hope. Its possible that agencies charge $30+ for popular, highly-produced shows. I always hope they will be in the episodes because they are just so great! We need a crash cart! CPA: $15-30 per person that buys the product or service. Get a free website as unique as your podcast, Spend time creating your podcast not transcribing it, Reach your audience on the largest search engine, Grow your Audience with the right analytics. Her best friend Tanya spends her mornings as the co-host for On Air with Ryan Seacrest on KIIS-FM in Los Angeles, and the rest of her time goes to navigating the dating scene, Facetiming Becca, and going to bed early. Hosted on Acast. Most sponsors will insist on exclusivity while you work together. Becca needs to confront Tanya about a serious issue! Lets say youre a B2B podcast. Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Premium. Guest Post from Yauhen Zaremba Director of Demand Generation. See today with a bit more experience or a unique discount code or link! He enjoys sharing his expertise with other curious marketers to it over time as you more!, negotiates, or higher host of a podcast ad display ads throughout blog! Of her favorite influencers sell great products those with a bit more experience a. Also help to ask other podcasters in your niche what they want we are not happy podcast API to all... Over time as you learn more public compliment on Twitter heart. ) intimate details from Valentines. 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